Vera Bradley, Queen of Fort Wayne, Indiana

Kyle McCarthy
March 25, 2014
Vera Bradley, Queen of Fort Wayne, Indiana
I admit to being a New York fashion snob who would sooner shop in le Midi than in the Midwest, so not until I attended the Travel Media Showcase conference in Illinois last summer had I even heard of Vera Bradley. The friendly team at the Visit Fort Wayne tourism booth told me they were hometown to the Vera Bradley Company, and that the dizzying array of quilted fabric handbags and kids' packs at Rockford's Crimson Ridge Boutique was the largest collection of Vera Bradley gear outside Indiana. Really?
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